In 2024, our efforts to build the most comprehensive software engineering intelligence platform continued to pay off as we welcomed a record number of modern engineering organizations as customers. Before we set our sights on 2025, let’s take a moment to reflect on the year that was.
An all-time high of new customers — big and small
2024 was another record-breaking year for us in terms of new customer acquisition. Over the year, we welcomed modern world-class software organizations like Miro, Docker, and Webflow, as well as dozens of fast-growing startups as customers. We got to witness first-hand how engineering organizations of all sizes adopted Swarmia and started seeing immediate improvements across the three pillars of engineering effectiveness: business outcomes, developer productivity, and developer experience.
Growing at this rate wouldn’t have been possible had we not decided early in the year to start supporting self-service subscriptions through the Swarmia app. This way, our smaller customers can buy Swarmia with a credit card and without ever talking to us — if they so prefer.
In August, we rolled out the first version of the Swarmia startup program. The goal is to encourage smaller startups to adopt healthy ways of working and data-informed decision-making sooner rather than later by giving them a 50% discount for their first year with Swarmia.
Sustainably growing the team and strengthening our East Coast presence
Thanks to our fantastic new and existing customers, the growing self-service business, and other process improvements we made over the course of the year, we’ve been able to grow revenue much faster than we’ve been growing the team. We also made multiple key hires to the engineering organization and welcomed a new VP of Sales & Customer Success, Bill Rufo, to the leadership team.
In June, I moved from Helsinki to New York to better support our fast-growing North American business. With Bill in Boston — only a few hour’s drive away — we’re now able to serve our US-based customers better than ever.
While we’re proud of everything our team of 40 has achieved this year, we’ve already opened a handful of open positions to support our growth in the future. If you want to join the team, check out the open positions and apply here.
23 major product updates, including surveys, sprints, and software capitalization
In 2024, we published 23 changelog updates, each signifying the launch of a notable new feature or product improvement. Perhaps the most anticipated of them was the beta launch of our developer experience surveys in early June. Since then, we’ve been steadily rolling out more minor improvements to surveys, including automated Slack reminders, advanced results comparison, and bridging the gap between system metrics and survey results throughout the app.
With multiple product engineering teams working on different product areas at Swarmia, 2024 wasn’t just about surveys. We also started supporting sprint analytics for Jira users, allowing Scrum teams to keep track of key trends like total sprint scope, scope increases, carryover, and completion over time.
If that wasn’t enough, we also published the data cloud for exporting your Swarmia data to external data warehouses, made various improvements to software capitalization, rolled out a new effort-based model for understanding time spent on different types of engineering work, redesigned the navigation, and introduced initiative forecasting.
If you’re interested in a more comprehensive recap of new and upcoming features, you can watch a recording of the latest What’s New in Swarmia session from early December. In it, our Head of Product & Design, Roman Musatkin, Product Manager, Miikka Holkeri, and I walk through the biggest product updates from the past six months.
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206 positive customer reviews, another season of Engineering Unblocked, and thousands of copies of Build later
If the Swarmia product and engineering teams were busy this year, so were the customers and marketing teams. Over the year, they’ve helped countless customers and prospects make better use of Swarmia, published valuable new content (such as our software engineering benchmarks), and contributed to the conversation of what it means to rethink developer productivity.
Thanks to the stellar work of our customers team, we’re ending the year with 206 positive customer reviews on the software review site G2 and multiple recognitions as a Leader in the software development analytics category. Gartner also featured us in their first Market Guide for software engineering intelligence platforms, further cementing our position as one of the key players in the market.
In the next few weeks, we’ll also be wrapping up the second season of Engineering Unblocked, a podcast in which our Field CTO Rebecca Murphey chats with modern engineering leaders about a variety of topics from platform teams to operational efficiency and from DORA metrics to reducing technical debt.
Over the year, we also gifted and sold thousands of copies of our book, Build: Elements of an Effective Software Organization. You can read the latest version of the book on our website or buy a physical copy or the Kindle version from Amazon.
Stay tuned for an even better 2025
With 2024 almost over, we’re turning our attention to the new year. We’ve already dubbed 2025 the year of integrations, starting with HR platform integrations for software capitalization, an issue tracker integration, and a new source code hosting integration. Beyond those, we also have many other exciting product updates in store for you, including GenAI and Copilot analytics, new working agreements, improved metrics views, and signals, i.e., automated recommendations based on your data.
If you’d like to join the ride in one way or another, we’d be happy to show you around the product or invite you to explore our open positions.
